Built for service businesses

We specialize in double-sided marketplaces, booking, scheduling, and operations platforms where operators depend on software to run their business.

Salons & Beauty

Two-sided job and suite rental marketplaces, professional portfolios, appointment booking, licensing verification, and real-time candidate chat. (See Hair for Hire →)

Real Estate & FSBO

Direct buyer-seller transaction platforms, listing creation builders, automated tour scheduling, and step-by-step milestone checklists. (See Fizzbo →)

Home & Field Services

Customer dispatch, offline-first technician mobile tools, service history tracking, automated reminders, and instant digital invoicing. (Ask about our home-services work →)

THE FINISH LINE

"Done" is a number, not a feeling.

Most builds end in an argument about whether the app is finished. Ours end at a metric we wrote down before we started. During scoping, we agree on the launch milestone that defines success — and that's what the final payment is tied to.

Examples of launch metrics we've built to:

First 100 completed bookings processed end-to-end
First real payment accepted, settled, and reconciled
Crash-free session rate above 99.5% across both app stores
Both sides of a marketplace live, matched, and transacting

You know exactly what you're paying for. We know exactly what we're building toward. Nobody's arguing in week 13.

OUR PROMISE

Fixed-price means the risk stays on us.

Hourly meters reward agencies for going slow. We work on fixed-price contracts with milestone billing — so both of us are aligned on launching your app as fast and clean as possible.

Defined scope & launch metric, agreed before we start

Published engineering standards, contractually guaranteed

You pay at each milestone — after you've seen it working

Builds typically start at $25,000.

You'll have a real number — not a range — after one scoping call. Want a ballpark first? Try the Scope Estimator →

A typical 12-week build

*Shorter builds compress the middle phases; the shape stays the same.

Weeks 1–2: Discovery & Scoping

Core user stories, wireframes, database architecture — and the launch metric, locked in writing.
Weeks 3–6: Core Architecture Build

Frontend UI, database schema, auth, and API integrations.
Weeks 7–10: Feature Polish & QA

Automated static analysis, edge-case testing, and your admin dashboard.
Weeks 11–12: Launch & Code Handoff

Deploy to the App Store and Play Store, measure against the launch metric, and hand off full codebase ownership.

HOW IT ACTUALLY GOES

From scoping call to launch: Hair for Hire

Hair for Hire came to us needing a two-sided marketplace — beauty professionals on one side, salons with jobs, suite rentals, and education on the other. In scoping we locked the v1 feature list and set the launch milestone: both sides live and the first 100 candidate-salon matches completed. 10 weeks later it shipped to both app stores, on the exact number we quoted in week one. Crash rates stayed below 0.05% with over 1,500 active professionals at launch.

Read the full case study →

Frequently asked questions

What does a build cost?

Builds typically start at $25,000, and the number depends on scope — which is exactly what the free scoping call establishes. You get a fixed price and a launch metric in writing before any contract is signed, and that price doesn't move unless you add scope.

How do fixed-price estimates handle scope changes?

We lock the v1 feature list in writing during Discovery. Want to add features mid-build? We write a scope extension with a fixed cost before building it — so there are never surprise bills.

What's not included in an MVP build?

Everything in your locked scope is included; the point of Discovery is that nothing outside it gets assumed. Typical v2 items — advanced analytics, secondary platforms, marketing sites — are quoted separately so your v1 budget buys a launch, not a wishlist. You'll know exactly where the line is before you sign.

I already have a prototype or a half-built app. Where do I start?

With a Product Rescue audit. For $4,500 we assess what you have, tell you what's salvageable, and quote the path to production — and the audit fee is credited toward the build if we do it. Starting a "new build" on a foundation nobody has inspected is how apps get built twice.

Who actually builds my app, and who do I talk to?

A senior development team working US hours, led by our lead developer — no juniors learning on your budget, no handoff to a team you never met. You get a single point of contact and demo access at every milestone.

What do you need from me to scope accurately?

Your feature wishlist (rough is fine), any designs or prototypes you have, your target launch window, and your budget range. Founders sometimes hold the budget back as a negotiating move — but with fixed pricing there's nothing to negotiate against, and knowing it just gets you an honest "here's what that buys" faster.

What happens after launch? Who maintains the app?

Your code is 100% documented and 100% yours — your internal team can take it from day one. Prefer we stick around? Lightweight monthly maintenance SLAs cover OS updates, security patches, and minor enhancements.

Have a product to build?

Book a free 30-minute scoping call with a senior developer. We'll break down your feature list, define your launch metric, and give you a real timeline and cost — and if we're not the right fit, we'll say so and point you to someone who is.

Book a free scoping call →

You've validated the idea. Now you need the real thing. Production-grade builds in 8–12 weeks, at a fixed price.